US Consulate General of Hong Kong and Macau Promotional Materials
Branding and social media materials for federal department overseas
This series of materials and images are done as promotional materials for the US Consulate General of Hong Kong and Macau. These materials are made for the US Consulate HK’s social media and marketing for the US Consulate, as well as EducationUSA, a Consulate endorsed program.
Most of the promotional materials are designed within the guidelines given by the Consulate, but also aims to breath a new, creative life into the stale governmental promotional materials. By utilizing flat design aesthetics to create iconographies and illustrations, it is possible to come up with a design that is visually appealing yet professional for a governmental agency.
Furthermore, there are other works that were done on behalf of the Consulate General spans through multiple media. The photo collage postcard is an example of such. In addition, the illustrations would be used on multiple social media platforms, so the design dimensions is also something have to take into consideration when designing the contents.
The front (left) and back (right) of the infographic card that were distributed during the 175th anniversary July 4th banquet. The front shows an info graph about US-Hong Kong relationships, and the back shows the quote from Consulate General Kurt W. Tong regarding to the positiveness of US-Hong Kong relationship.
Festive illustrations are produced for the social media team to publish during the respective holidays.
The Halloween illustration combines Hong Kong and New York City’s skyline under the full moon. This illustration is used as the background for the Consulate’s Halloween video, as seen on the image on the right.
Instagram/Facebook images for National Dog Day
Facebook post mockup for Winter Solstice
Facebook timeline cover image for the Lunar New Year.
Title Cards for EducationUSA’s EdUSA101 presentation
Photo collage for the consulate’s 175th anniversary July 4th banquet. This was printed and being distributed to the guests attending the banquet.
Bus ad (rear) for EducationUSA, the US Consulate’s official program for US Higher Education