The STEAM Project promotional materials
Company: The STEAM Project
Brief: The STEAM Project seeks to provide grade school kids ages 6-12 a hands on and engaging experience to learn about STEM (Science, Technology, Engineering, Math) and laying the foundation for their future success.
Problem: The company is experiencing a stagnation in new campers sign up for the 2022 season, especially after the pandemic. In addition, they are also looking to branch out and offer more programming in order to attract new campers.
Solution: There are two types of work done. On the digital front, I have created a series of Instagram content and Google Ads, and target the parents of the grade 1-9 children. On the print production side, I have created flyers for the company’s mailing campaign, as well as creating large format designs such as road signs for the camp.
Furthermore, I have created additional branding for the other two off shoot camp: STEAM Project Soccer camp and STEAM Project Outdoors Adventure camp. This ensures that all three divisions have a distinct branding to attract different campers.
