EMMO E-Bikes

Company: EMMO E-Bikes

Brief: Founded in 2009, EMMO E-Bikes is the premier e-bike brand in the Greater Toronto Area, and continues to serve over 500,000 people by providing zero-emission electric mobility solutions, including e-bikes, scooters, motorcycles, even mobility scooters.

Problem: With the rapid growth of the e-bike market in Toronto, the company aims to expand its lineup and introduce new models. However, this expansion necessitates effective marketing strategies for the new products and corresponding owner’s manuals.

Solution: This initiative encompasses three key fronts:

- Social Media: Developing content for Instagram, Facebook, and Xiaohongshu, the latter primarily targeting Chinese users in the GTA.

- E-Commerce: Providing graphic design and product photography services for platforms like Shopify and Amazon.

- Supplementary materials: Creating technical illustrations for e-bike owner’s manuals.